Apr 22 2011

Storyselling: The Query

It is time to shake off the writing routine of the last year, and turn to marketing.

Storytelling to Storyselling

The discipline, focus, and skills that were so essential while writing the novel must now make way for business demands and professional responsibilities. Characters that have been present in every waking thought for so long now have competition for my attention. And so it is with sharpened senses; heightened awareness of current events, business trends, cultural tremors; and unflinching focus on the mission that I turn my attention to the all-important query.

A good query letter is a blend of copywriting, letter writing, business writing, and the finest creative brief writing, all balanced for clarity and purpose. A great query letter rises above to the level of message that ignites the imagination. This hybrid of writing craft and style is an Everest of a challenge. It must inform, establish credibility, entertain, and entice. The craft part can be fun. It is energizing to chisel away at the non-essential content in my drafts, like Michelangelo did with his block of Carrara marble 500 years ago until David stood naked in the piazza, as if he’d only been waiting for release from the stone. The art exists inside the clutter, and each bit of unnecessary verbiage that is cut away sharpens focus.

The first draft usually has a kernel of the desired power in it. There is a sense of the story’s marketing potential, yet this aspect requires different intellectual tools and skills that often feel foreign to the author who has for the past year been so immersed in research, experimentation, and passionate story-weaving. My letter may have have excellence within in it, yet seen from this new perspective, more work is needed to separate the wheat from the non-essential chaff.

My approach is to aim for three paragraphs:

Hook – the unique value proposition my book offers expressed in a succinct and engaging statement that captures the big idea in a way that resonates immediately;

Core elements - my book described in three talking points; and

Credits – a relevant professional credential to reinforce the confidence instilled in the preceding two paragraphs.

The goal is to spare the reader any of the process of the book’s creation.  It should be lean and purposeful, a clarion call to the reader to engage in the book.

No one knows the winning formula for the perfect query letter.  Like any relationship, the successful query is a happy mystery. A convergence of desire, hope, stagecraft, sincerity, belief, facts, fiction, charm, shared aspiration, willing suspension of disbelief, drama, humor, strength, vulnerability, intellect, nerve, sensory awareness, risk, hunger, selflessness, selfishness, and luck. It is ethereal and elemental. Ephemera and permanence. The editor dearly wants to be surprised and yet, to open themselves to surprise, first they must trust. If the letter arrived in a quality paper envelope, the address legible, the letter intact, and the single page inside emerges into the rarefied light of their office not too dense with gray type, you have metaphorically caught your correspondent’s eye and made it across the miles to stand before them.

Now what?

Who are you?

If this is my initial contact, I go for an arresting statement of fact that captures the essence of the book. If this is my response to their request for an outline or sample chapters, I remind him/her that I am responding to his/her request. Next, a spark of light on my credits. Something about why he/she can trust my work.

Then, that lean, mean, irresistible pitch in an understated, to-the-heart-of-it flow about secrets this book reveals, and where it takes the adventurous reader.

If I feel up to risking my reader’s patience with an extra paragraph, I’ll explain how my proposed book stands apart. I’m on thin ice here, but if I have the right stuff – a reference to one of his/her client’s works to which my work has a meaningful connection, for example – I may attract enough interest to inspire a second reading, and a sense of me that resonates a day or two later.

Finally, a simple and sincere request to send them a few sample chapters. Perhaps the entire manuscript? (This alerts the reader that the manuscript is complete.) Thank you, (editor’s name HERE). I look forward to hearing from you.

Sincerely yours, (judge for yourself whether sincerely is on pitch). Have you established an authentic connection for which sincerely is appropriate and reinforcing? If so, then sign off sincerely. If not, leave well enough alone and end with Thank You.

Sincerely,

M.R.


Mar 6 2011

Anil’s Ghost | Michael Ondaatje

Nothing Civil About This War

This novel was published after the phenomenon that was THE ENGLISH PATIENT. It is more grounded in human tragedy than PATIENT, and hews more closely to the female protagonist’s (Anil’s) story than PATIENT’s Hana.

Ondaatje’s achievement here is capturing horrible truths in asides. It is in the actions of supporting characters that he makes his case for the best and worst aspects of the human experience.

In THE ENGLISH PATIENT, Kip the sapper lives and works at the edges of the novel’s principal plot. Yet it is in his seemingly incongruent actions that he is so effective a presence. For example, he hoists Hana on a line into the high shadows of the Church of San Francesco in Arezzo so that she can glimpse the centuries-old frescoes. In doing so, he lifts her above the nightmare of Nazi occupation in WW-II Italy and transports her across time to the heights of mankind’s artistic triumph.

In ANIL’S GHOST, we are dropped into the terror of Sri Lanka’s civil war. There she is caught between three intractable forces: leftist and separatist insurrections and the government’s ruthless repression. Here she collaborates with two brothers – one an archealogist and the other a doctor. In their world, abduction is to be expected, torture is a fact of life, and the aspirations of their professions – discovery, knowledge, compassion – are dark and threatening ideas. They are ultimately loyal to these values, these abstractions of light, shadow, and hope.

It is especially relevant reading now, when what appears to be nascient civil war threatens the Middle East from Tripoli to Tehran.

GHOST is deeply researched and written. It is a good addition to the literature of our time.

Anil’s Ghost: A Novel

Related: Michael Ondaatje: Auteur, Author


Feb 17 2011

Blogging is not Writing… or is it?

Blogging helps us keep our writing skills in shape.  It helps us raise our stake in the writing process.  We focus our minds, organize our schedule, invest in research, and engage with ideas.  We do so in a post that we may or may not publish, testing ourselves against an idea that may or may not merit a short story, a poem, a novel, or a screenplay.

By this description, blogging sounds like writing with a capital W.


Dec 30 2010

The FAITHFUL SPY | Alex Berenson

Auditioning new thriller authors is a gamble. We develop a relationship with selected authors, their characters, plots, and settings. Investing time in a complex literary reading experience written by a new author entails a leap of faith. Yet risk can pay.  Discovering a talented author who possesses a wealth of experience and who has so much to share is satisfying. While I’ve enjoyed thrillers by Tom ClancyAnthony Hyde, Frederick ForsythJohn LeCarre, and Daniel Silva, I was ready for new material and a fresh narrator’s voice.

I decided to try Alex Berenson’s writing. Berenson is a New York Times reporter who has covered stories ranging from the occupation of Iraq to the flooding of New Orleans to the financial crimes of Bernie Madoff. Reading his first novel, The FAITHFUL SPY (Jove paper 2008), looked like a good way to get acquainted.

The FAITHFUL SPY: Plot

John Wells is an American Central Intelligence Agency agent who, by all appearances, has gone over to the other side and is now a member of Al Qaeda. He has converted to Islam and is a devout Muslim. He has not been heard from in several years, yet the CIA takes note of occasional reports that a tall American matching Well’s description has surfaced in the company of Al Qaeda fighters.The Faithful Spy by Alex Berenson

John has earned the respect and trust of his fighters after years of sacrifice, living, fighting, and sacrificing as they do.  As the novel opens, he maneuvers his squad into an attack on American special forces in Afghanistan that he knows will devastate his team. All of his fellow fighters are killed by the Americans, and John ‘surfaces,’ revealing his identity complete with the code phrase that he has not used in many years, to notify Washington that he is still loyal to the CIA. From there, the plot moves to a planned attack in America, and his need to remain undercover to learn details from his secretive Al Qaeda handlers in the hopes of averting another disastrous attack on America.

In Langley, CIA administrators and managers distrust Wells. They don’t buy his story.  He is a rogue. There is little the bureaucrats fear more than individual initiative. All except for his handler, Exley, who believes in him, yet must tread carefully to avoid being kicked out of the the agency and everything she has worked so hard to achieve. Wells remains caught between America’s intelligence apparatus, law enforcement officials, and lethal Al Qaeda believers. He must operate effectively in both cultures and does so at great personal cost.

Ultimately, Wells confronts the Al Qaeda villain who drives a car bomb loaded with radioactive elements that will render several square miles of midtown Manhattan uninhabitable for a century.  The authorities who are hunting for Wells will certainly shoot first, and ask questions later.  It comes down to Wells against the fury of radical Islam on a street with no place to hide.  It will either be Wells or his Al Qaeda nemesis who survives, but not both…

The FAITHFUL SPY: Recommended. Berenson’s sure voice, direct writing style and pacing kept me turning pages. I look forward to reading the next.

The Faithful Spy (John Wells, No. 1)


Dec 23 2010

The Woman-Haters: A Yarn of Eastboro Twin-lights | Joseph C. Lincoln (1870-1944)

A short story evolves to become a short novel, and is published. The author achieves success with his modest yarns about life on Cape Cod. He publishes his tales in the Saturday Evening Post, enjoys a respectable living from his writing, summers on the northern Jersey shore, and dies in Winter Park, Florida. Through his stories, readers discover a Cape Cod populated by dreamers and doers, practical idealists who define success in terms of personal codes more than popular myths of the America’s 20th century success machine. Readers travel from afar to experience his Cape Cod, and residents help them realize the dream. Soon, the Cape becomes a destination, an ideal of a better time in America, and a vacationer’s mecca.

In 1911, Joseph Crosby Lincoln (1870-1944), 41, publishedThe Woman-Haters: A Yarn of Eastboro Twin-Lights his story The Woman-Haters: A Yarn of Eastboro Twin-lights (A.L. Burt Company, NYC).  He was a third of the way through his career as a spinner of popular yarns set on Cape Cod, in a part of the country that was invisible to all but a few thousand residents and their occasional visitors from nearby Boston.  It was a place apart from the nation’s rambunctious urban centers, a throwback to an earlier, self-reliant America.  Its people were taciturn, pragmatic, and passionate about life’s possibilities. Lincoln distrusted modern progress and so he kept returning in his stories to the childhood home from which he had been taken after his father died and his mother moved him to the mainland. Lincoln’s anti-modernist tendencies found expression in stories about this Yankee outpost on a narrow finger of sand so far out to sea that on especially clear days residents might fancy seeing their ancestors’ old country to the east. Here adversity was vanquished, justice prevailed, and romance was eventually, ultimately requited.

In The Woman-Haters, once-married Seth Atkins and Emeline Bascom accidentally reunite on a beach at the extreme easternmost tip of the nation.  In this fantasy realm between sand and sea, they see their past actions in new light, comprehend their lives afresh, and rediscover their former attraction.

In 2010, enter Daniel Adams, a veteran writer-producer-actor-director who likes the cut of Lincoln’s literary jib. Adams is one of movie-making’s working class heroes who keep the dream of movie magic alive by gathering friends, locals, and would-be filmmakers together to put on a show. He attracts popular stars to his troupe, works long hours, stretches a dollar to the breaking point, and captures moments on film that become movie memories for the rest of us.  Previously, he had directed an adaptation of Lincoln’s 1911 story, Cap’n Eri: A Story of the Coast into The Golden Boys (2009).  Recently, he adapted Joe Lincoln’s The Woman-Haters: A Yarn of Eastboro Twin-lights a full one hundred years after it was published into the small feature film, The Lightkeepers.

Whether The Lightkeepers is a commercial or artistic success is not at issue here. As of this writing, it has grossed an estimated 4.5 million dollars, which does not qualify it as a commercial success in 2010. The 1911 equivalent, by the way, would have been $193,500. Reviews are mixed. Some critics have faulted the language, the staging, and Richard Dreyfuss’ interpretation of former sea captain Seth Atkins. Positive reviews have cited The Lightkeepers’ grown-up love story, the palpable sense of place, and the distinctively Yankee knack for understatement.

What counts is that Joseph Lincoln lived life and wrote stories his way. He spun yarns that made readers feel good about themselves. And Daniel Adams is living his life and making movies his way. Hats off to both artists. Thanks for keeping the dream alive.

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Related Links

Joseph Crosby Lincoln (1870-1944), Author

The Woman-Haters: A Yarn of Eastboro Twin-Lights (1911)

Daniel Adams, Writer-Director

"The Lightkeepers"


Jul 17 2010

A MATCH TO THE HEART | Gretel Ehrlich

In 1991, Gretel Ehrlich was struck by lightning while walking her dogs on her Wyoming ranch.

Before electricity carved its blue path toward me, before the negative charge shot down from cloud to ground, before “streamers” jumped the positive charge back up from ground to cloud, before air expanded and contracted producing loud pressure pulses I could not hear because I was already dead, I had been walking.

A Match to the Heart, page 5

She regains consciousness and with her dogs manages to get to the house.   She is in shock, singed, disoriented, lame, plagued by furiously burning pains, her throat is paralyzed, and her nervous system is seared, broken and fragmented. Somehow she dials 911. So begins her journey from blinding light through years of shadows.

Hospitalized and severely debilitated, she begins a battle that will take more than two years for her to regain her health and a sense of confidence and autonomy. As compelling as being struck dead by lightning may be, it is Ehrlich’s narrative of her return to life that is extraordinary.

As in her other work, Ehrlich explores existence from all angles and perspectives.  Even she, the victim, is not spared the Nature writer’s intense probing, research and exploration in search of understanding.  She studies thunder, lightning, and storms and discovers comfort in their fierce science. She seeks out other victims of lightning strikes and finds many others who have experienced the indescribable pains that are invisible to medical specialists, impossible-to-explain personal transformations, and isolation due to society’s ignorance.

As she did in THE SOLACE OF OPEN SPACES (1985), and ISLANDS, THE UNIVERSE, HOME (1991), Ehrlich generously shares her unblinking observations along her uneven path to understanding with us.

I heard her read from MATCH and speak at the Los Angeles Public Library in December 1994.  Her humility, commitment to nature, and passion for expressing the often inexpressible were moving.

A MATCH TO THE HEART, One Woman’s Story of Being Struck by Lightning. Pantheon, New York, 1994.

 

Related Links

Gretel Ehrlich site

Gretel Ehrlich (Park Central)


Jun 25 2010

Flannery O’Connor Technique

In his recent biography entitled, Flannery: A Life of Flannery O’Connor, Brad Gooch describes how O’Connor (1925-1964) avoided using any word twice on the same page. I avoid repeating words in paragraphs, but entire pages? That sounds like a stretch. It is, and that’s the point. Fresh, inventive expression of similar ideas adds to voice, creates a more forceful narrative, and improves the reading experience. Like jogging new, unexplored miles every morning.

Flannery O’Connor

Flannery O’Connor’s works at Amazon



Jun 20 2010

LB Reinvigorates its Identity

Little, Brown and Company updated its logo for its adult and children’s divisions. The renovation involved abandoning the image of Boston’s Bulfinch Monument and replacing it with a combination of an “L” and “B” suggestive of keys from a vintage typewriter.  Little, Brown publishers Michael Pietsch and Megan Tinsley sought an identity that would be shared by both the adult and children’s divisions as they have done previously, and would also function more effectively across multiple media, in advertising, and online.

The revamped logo was designed by Lance Hidy, co-founder and art director at David R. Godine,Little Brown Identity 2010 former art director at the Harvard Business Review and consultant to Adobe Systems and Eastman Kodak.  Many will recognize his work in the timeless Ansel Adams “Yosemite and the Range of Light” hardcover.

The design, which features the Silica typeface, emphasizes Little, Brown’s focus upon writers and writing over time.  Few people use typewriters any longer, yet the typewriter key design is instantly recognizable, echoes our enduring experience with books, and recognizes our relationship with the keyboard to translate ideas and stories into text on the page or screen.

The LB typewriter keys reflect self knowledge that should build confidence in readers.  Writers will appreciate its identification with the craft of writing and editing books. Does this brand identity authentically express Little, Brown and Company’s vision, goals, values, voice and personality?  Does it reinforce loyalty to the house that Evelyn Waugh, P.G. Wodehouse, A.J. Cronin, C.S. Forester, J.D. Salinger, Lillian Hellman, William Manchester, Nelson Mandela, and Peter Hamill helped build?  This writer and reader believes it will. Time and Little Brown’s author and title selections will decide.


May 30 2010

OUT STEALING HORSES | Per Petterson

Alone, Not Lonely

Several Decembers ago, while walking up a side street in the Colorado Rockies, I experienced a sense of being transported across time to another life. It should have scared me. Yet I knew exactly where I was – the Silver Boom-era Victorian houses, the approaching winter storm’s metallic taste in the air – and knew to a certainty that I had not been there before in this life. I was in surroundings that felt like home, just not my then current home. This effect happened to me again when I read the first page of PER PETTERSON‘s novel OUT STEALING HORSES, which begins:

Early November. It’s nine o’clock. The titmice are banging against the window. Sometimes they fly dizzily off after the impact, other times they fall and lie struggling in the new snow until they can take off again. I don’t know what they want that I have. I look out the window at the forest.  There is a reddish light over the trees by the lake. It is starting to blow. I can see the shape of the wind on the water.

That paragraph evokes sense memories that clarify and transport. Per Petterson has said that he worked extensively on the English translation with Anne Born and that he prefers the English text to his original Norwegian.  Reading this, it is possible to understand why.

We imagine other lives in the flickering cinema or while reading a good book.  This is the effect when Per Petterson’s narrator in HORSES, Trond Sander, includes us in his thoughts as he adjusts to life in the rural cottage to which he has retreated after the death of his wife and a career as an Oslo professional. We are drawn into his shrinking world and the occasional tricks of his memory as he shares past events with candid, unassuming, transparent detail. Trond is without artifice.  We like him immediately.  Even when he is not so accepting of himself, perhaps the more so because of his mild surprise at his own decay.

It is this contract of decent, at times self-deprecating truth-telling he establishes with us that enables some significant coincidences to pass into our accepting state of mind.  His meeting the former boyhood friend, Lars, half a century after life altering tragedy seems right in Trond’s contracting universe.  His daughter Ellen’s sudden reappearance after his abrupt escape to anonymity brings still more validation of his life’s choices and in Trond’s chosen time.  We trust that we will learn what we need to know. And we do.

Literary Northern Light

OUT STEALING HORSES is a book for writers.  We read, hope to occasionally glimpse a little of how he does it, perhaps detect a pattern, some clue to technique, yet Petterson’s style is organic, so thoroughly in tune with his mind that it is unlikely any of us can parse it successfully for its underlying machinery.  He may not even be aware of precisely how he accomplishes such precise emotional resonance.  One gets the sense that Per Petterson trusts himself to navigate the cross currents of the average life’s rapids, like when as a boy he discovers one of his father’s secrets, he knows he should be troubled yet intuits that he should keep it to himself until he can determine its meaning.  When young Trond drops from a high branch to a horse’s back, he trusts that Zorro’s ghost will guide him to a suitably valiant flight on the mare’s back through the ancient Norwegian forest.  When instead his crotch meets the horse’s fence line of bone at the withers, he suffers the ignominy of busted balls and blinding, legendary pain, we wince and shift in our seat, relive our own first such catastrophe and invest a little more of ourselves in Trond’s story.

There is an intimate quality to Petterson’s writing here that brings Barry Lopez’s writing to mind. It is hard to imagine a more unexpected connection. Lopez, who is best known for his excellent non-fiction accounts that compete for impact with the best fiction, is a master of erudition, intimate detail, ethics and how the individual relates to him/herself. Petterson’s writing is simultaneously understated and precise, a daring combination for fiction.

OUT STEALING HORSES won the International IMPAC Dublin Literary Award in 2007. I have added Per Petterson to my list of authors to watch and look forward to reading his other work.

Publisher’s Blurb

OUT STEALING HORSES is the story of a man who has settled into a rustic cabin in an isolated part of eastern Norway to live the rest of his life with quiet deliberation. A meeting with his only neighbor, however, forces him to reflect on a fateful childhood summer. Petterson’s subtle prose and profound vision make OUT STEALING HORSES an unforgettable novel.

Graywolf Press


May 25 2010

Six Finalists for 2010 ABNA Awards

The finalists in Amazon’s Breakthrough Novel Award (ABNA) contest are:

These six authors and their work have been selected from 10,000 unpublished works first entered in the contest in early February.

Two grand prize winners will be announced in Seattle on June 14, 2010.  One winner in each category – General Fiction and Young Adult Fiction – will receive a publishing contract with Penguin, including a $15,000 advance.

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2009 ABNA Winner:  Bill Warrington’s Last Chance by Jack King

2008 ABNA Winner:  Fresh Kills by Bill Loehfelm