M. R. Bailey

On a recent flight across the country, at least one in every 12 passengers were either reading or watching entertainment on tablets or smartphones. About 40% of these were reading books. About 1 in every 25 passengers were reading traditional books. This personal observation is anecdotal, of course, but it made an impression. That e-readers are becoming the new norm as personal digital devices become more intuitive, adaptive to personal needs, reliable and affordable is no longer news.

Then, a report from Pew Research and the American Life Project was released yesterday. The take-away from the NYTimes article: tablet and e-reader sales doubled over the last year.  Adult users increased from 10% of adults in Dec 2011 to 19% of adults in December 2012.  Increased ownership of tablets is especially pronounced among highly educated users with household incomes exceeding $75,000. In fact, nearly one third of people with college degrees own tablets.

As a writer, I’m pleased to see that many people are choosing to read when they have the opportunity. How they choose to read helps inform my thinking about how my stories should read on the page vs. screen, and where to allocate my time and resources.

Related Article

Table and E-Reader Sales Soar  |  NYTimes

Good Times

Just as when the IBM personal computer arrived (1981), Steve Jobs introduced the Macintosh with GUI (1984), the venerable Selectric and Selectric II became obsolete, and a universe of entrepreneurial and artistic opportunities opened to writers, the Kindle, Sony Readers, iRex, Lexcycle’s Stanza and other downloadable readers have opened doors to a new world of publishing possibilities. While the major players sort out the e-Publishing landscape, engineer the infrastructure, and build the new e-pub world, we writers are exploring, beta testing, and blazing new entrepreneurial paths … all while continuing to write, write, write. This is a good time to be a writer, don’t you think?

♦

Kindle UPDATE – Kindle vs. B&N Free eReader:  See David Pogue’s PERSONAL TECH column, “New Entry in E-Books a Paper Tiger,” in the August 6th edition of the New York Times.  Barnes & Noble’s new e-reader offers PC access to e-books.  The eReader tablet itself is promised for later.